L7 Hotel Myeongdong Seoul

portfolio_l7_02e

For the new L7 Hotel in Myeongdong Seoul, South Korea, Holoubek collected a wide variety of found and personal objects relating to travel and Korean culture. He sealed them from the elements with the intention of creating a disconnect between the viewer and the particular object. By sealing each object in colored rubber, each item ceases to be specific and ordinary and becomes instead iconic. The artist is removing all interactivity, coaxing the viewer to contemplate each piece as an idealized form.

The hermetically sealed objects effectively lose their identity when sealed with a generic color. This accentuates the characteristic shape, contours, and textures of everyday objects we normally overlook. The specifics of each object are supplied by the viewers imagination and becomes personal to individual viewers.  This installation is an extension of the hermetically sealed project.

The L7 Hotel can be found here:
http://www.lottehotel.com/l7hotel/en/

2016 01 31 14.31.19 1

Materials
Everyday Objects, rubber sealant

Dimensions
H: 3 m W: 4 m D: 60 cm

L7 Hotel – Ground Floor

L7 Hotel Myeongdong Seoul

L7 Hotel – 3rd Floor Check-In Desk

L7 Hotel Myeongdong Seoul
L7 Hotel Myeongdong Seoul
L7 Hotel Myeongdong Seoul