L7 Hotel Seoul
For the new L7 Hotel in MyeongDong Seoul, South Korea, Holoubek collected a wide variety of found and personal objects relating to travel and Korean culture. He sealed them from the elements with the intention of creating a disconnect between the viewer and the particular object. By sealing each object in colored rubber, each item ceases to be specific and ordinary and becomes instead iconic. The artist is removing all interactivity, coaxing the viewer to contemplate each piece as an idealized form.
The hermetically sealed objects effectively lose their identity when sealed with a generic color. This accentuates the characteristic shape, contours, and textures of everyday objects we normally overlook. The specifics of each object are supplied by the viewers imagination and becomes personal to individual viewers. This installation is an extension of the hermetially sealed project.
The L7 Hotel can be found here:
Everyday Objects, rubber sealant
H: 3 m W: 4 m D: 60 cm
L7 Hotel – Ground Floor
L7 Hotel – 3rd Floor Check-In Desk